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A 90-second promotional film launching Adobe Creative Suite 3 (CS3).

Phoenix Editorial & Designs has produced a 90-second promotional film launching Adobe Creative Suite 3 (CS3). The film introduces the product's new "Creative License" marketing campaign, tagline, logo, packaging and identity. The film debuted at the official CS3 launch event in New York City during a presentation by Adobe CEO Bruce Chizen, and has been showcased on the Adobe web site homepage and at several live events to promote the new software suite.

Phoenix Editorial & Designs Creative Director Matt Silverman based the film off the new "Creative License" print campaign developed by Adobe's advertising agency Goodby, Silverstein & Partners. Comprising three "chapters" for print, web and video, which focus respectively on Adobe's Design Premium Collection, Web Premium Collection and Production Premium Collection, the film features abstract and artful scenarios in which something ordinary is made extraordinary through the use of Adobe's tools.

Said Matt Silverman, Creative Director, Phoenix Editorial & Designs, "We were given a great deal of creative liberty to interpret the feature benefits of Creative Suite 3, Adobe's new collection of graphic design and video editing applications, and we had a lot of fun creating a visually compelling journey through the different collections. We also got the opportunity to incorporate some of the product's new features into the making of our film, like the cool Puppet Tool in After Effects."

The "print" chapter takes the audience through a visual journey from an ordinary letter A to an ornate letter A. Based off of custom typography from design-legend Neville Brody, the A's transformation is accented by pop art ink drippings and paint splats, halftones and collage-like layers. The "web" chapter follows a web site layout from napkin sketch to simple flowchart, before moving on to complicated, maze-like 3D flowcharts populating an entire world. In the "video" chapter, 3D elements such as movie screens, filmstrips, musical staffs, broadcasting towers and foliage, along with still illustrations and wildlife footage, show the dynamic effects available to filmmakers and motion graphics artists in CS3. The film ends with a shot of the Adobe CS3 Master Collection, which for the first time, allows customers to get all the Adobe tools in one product, and the "Creative License" logo and tagline, "Take as much as you want."
To create the films, Phoenix used Mac G5's dual and quad processor machines running Adobe After Effects, Photoshop, Illustrator and InDesign, Autodesk Maya, and ZaxWerks ProModeler.

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about-
Simply put, Phoenix Editorial & Designs specializes in all aspects of post-production including creative editing and motion graphic design, visual effects, and online editing. Last summer the company moved into a new state-of-the-art facility designed from the ground up for technically-demanding HD post-production in a creative-inspiring, client-friendly space that opens up onto the lush grounds of Sydney Walton Park in downtown San Francisco.

Since 1991, Phoenix has been a first choice of Bay Area ad agencies and communications companies looking for creative, story-driven, award-winning editing, visual effects, and motion graphic design. Phoenix editors have cut high-profile spots and campaigns for such advertisers as Yahoo!, Sega, “Got Milk,” Hewlett Packard, Saturn, Toyota, Chevy’s “Fresh Mex,” PG&E, AT&T and Disney. Its effects and design artists have completed compelling motion graphics and high-impact visual effects for Apple, Microsoft, Sony, McDonalds, Palm, HP, iPod, AT&T, Adidas and Yahoo. In addition, Apple Computer, Microsoft and Sony choose Phoenix graphics designers and editors for high-profile HD videos.

San Francisco's most creative ad agencies, including Goodby Silverstein & Partners, Publicis & Hal Riney, Venables Bell & Partners, Heat (formerly Black Rocket), and Duncan Channon have turned to Phoenix for its skill in story-telling that makes a commercial memorable.

Directors such as Kinka Usher, Baker Smith, Bob Kerstetter, Erich Joiner, Michael Bay, Leslie Dektor, Justin Reardon, Alison MacLean, Peter Care, Jeff Goodby, and Joe Public are among those whose work has been cut by Phoenix editors.

Phoenix’s spots and campaigns have aired in Super Bowls and the FIFA World Cup, and have taken home CLIO’s, ANDY’s, Emmy’s, Cannes Lions, Gold EFFIE’s, the D&AD Silver, and the DGA Award for Outstanding Directorial Achievement in Commercials for the Musco Olives campaign directed by Bob Kerstetter.

Today Phoenix Editorial & Designs is one of a new generation of talent-driven post houses that combine the dynamics of a small creative shop with infrastructure and expertise to complete technically challenging spots and videos in High-Definition TV. The company is able to emphasize the talent and creativity of its editors and designers supported by a highly-experienced production staff and state-of-the-art infrastructure that includes Avid & Final Cut Pro HD editing, motion graphics design, CGI and 3D animation, HD Flame for 3D effects and animation, and HD Smoke for compositing and online finishing.
Phoenix Editorial & Designs
Phoenix has been a mainstay in the San Francisco creative post-production community since 1991. With a roster of award winning editors, graphic designers and effects artists, Phoenix works with creative-driven advertising agencies including Venables, Bell & Partners, Goodby, Silverstein & Partners, Publicis & Hal Riney, Heat (formerly Black Rocket), Duncan/Channon, AKQA, and McCann. The company produces spots and HD design packages for Apple, Microsoft, Yahoo, PG&E, Palm, Toyota, HP, AT&T, Sega, and Sprite.
Design, Production, Editorial: Phoenix Editorial & Designs
phoenix editorial | designs
190 Pacific Ave. @ Front
San Francisco, CA 94111
voice: 415.394.7777
fax: 415.394.8004
e-mail: info@phoenixedit.com

Creative Director: Matt Silverman
Art Director: Jonathan Warner
Motion Graphics Designers: Matt Silverman, Jonathan Warner, Phil Spitler, Bobby VanDyke, Iban Goiatxe, Dick Smith
3D Animator: Matt Silverman
Executive Producer: Jonathan Hinman
Line Producer: Chris Jolly

Release link: http://www.phoenixedit.com/html/nws.html