Trade.Information

Company Name: SIRIUS Satellite Radio

Company Type: Telecom service

Company Profile

The over 60 channels of sports, news, talk, entertainment, traffic, weather and data offered by SIRIUS have an unmatched lineup of programming, which comes from such top names as Howard Stern, CNBC, CNN, Martha Stewart, ABC News, BBC World Service, E! Entertainment, Maxim, NPR and Radio Disney. SIRIUS carries shows focused on comedy, public affairs, the arts, the trucking life and the full political spectrum from liberal "left" to conservative "right." Around-the-clock traffic and weather reports are provided for the top 20 US traffic markets.

SIRIUS is the leading provider of sports radio programming, broadcasting play-by-play action of more than 350 pro and college teams. SIRIUS features news, talk and play-by-play action from the NFL, NASCAR, NBA, NHL, Barclays English Premier League soccer, UEFA Champions League, the Wimbledon Championships and more than 125 colleges, plus live coverage of several of the year’s top thoroughbred horse races. SIRIUS is the only radio outlet to provide listeners with every NFL game, airs every NASCAR Nextel Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race, and broadcasts over 1000 NBA games per season, plus up to 40 NHL games per week. SIRIUS also features programming from ESPN Radio and ESPNews.

The company’s highly experienced management team is composed of seasoned executives from the entertainment, radio, consumer electronics, music and automotive industries. This team is led by SIRIUS CEO Mel Karmazin.

The nerve center for SIRIUS operations is at Avenue of the Americas and 49th Street in New York City, where the company’s state-of-the art studios are located. Artists including Burt Bacharach, Sheryl Crow, Emmy Lou Harris, Richie Havens, Al Jarreau, Yo-Yo Ma, Lynyrd Skynyrd, Phoebe Snow, The White Stripes, Sting and Randy Travis have visited the studios for performances and interviews.

Broadcasts also are conducted from Los Angeles, Memphis, Nashville, New Orleans, Houston and Daytona – bringing SIRIUS listeners in touch with the centers of music, entertainment and information across America.

Sirius-ready receivers are manufactured to meet the needs of all subscribers, and come in versions for cars, trucks, recreational vehicles, boats, aircraft, the home, offices, stores and for portable use. The receiver product line starts with portable and transportable Plug & Play radios and continues to high-end receivers complete with motorized touch-control display screens, as well as radios that are found in new cars and trucks. SIRIUS products for the car, truck, home, RV and boat are distributed by Alpine, Audiovox, Brix Group, Clarion, Delphi, Directed Electronics, Eclipse, Eton, Jensen, JVC, Kenwood, Magnadyne, Monster Cable, Pioneer, Russound, Tivoli, Thomson and XACT Communications.

Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.

DaimlerChrysler, Ford, BMW, Audi, Volkswagen, and Kia are SIRIUS' exclusive automotive partners, and their production represents over 40% of the new cars and light trucks sold annually in the United States. SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(r), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche, Rolls Royce, Scion, Toyota, Volkswagen and Volvo.

Hertz provides SIRIUS in rental vehicles at locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – offer SIRIUS radios as a factory installed option, where available, in cars and trucks through their dealerships.

About Company

SIRIUS is changing the way people listen to music, sports, news, and entertainment. Operating from its corporate headquarters in New York City's Rockefeller Center, SIRIUS broadcasts over 130 digital-quality channels, including 69 channels of 100% commercial-free music, plus exclusive channels of sports, news, talk, entertainment, traffic, weather and data.

This unique listening experience is available to subscribers from coast-to-coast in the United States. The service can be used in cars, trucks, RVs, homes, offices, stores, and even outdoors. Boaters around the country, and up to 200 miles offshore, can also hear SIRIUS. SIRIUS provides premium quality programming delivered by three dedicated satellites orbiting directly over the United States. SIRIUS' 100% commercial-free music covers nearly every genre - from heavy metal and hip-hop to country, dance, jazz, Latin, classical and beyond, including a dedicated Elvis® channel. Each is prepared and hosted by SIRIUS staff, all of which are recognized experts in their music fields, along with contributing musicians and performers who lend their talent and expertise. This ensures that SIRIUS subscribers can regularly listen to unparalleled music selections, insights and perspectives.